Legal
Privacy
Policy.
Last updated: 16 September 2026
1. Who we are
Skin Lab Medical Academy ("we", "us") is the data controller for this website and for The Magic of Business. You can reach us at any time at hello@themagicofbusiness.uk.
2. Data we collect
- Contact details you give us: your name, email address and, if provided, your business name, submitted through our forms or when booking a place.
- Diagnostic responses: your answers to the Money Gap Diagnostic and the category they produce, so we can tailor our recommendations to you.
- Booking details: your ticket tier, order reference and payment status. Card details are handled entirely by our payment provider and never reach us.
- Marketing and attribution data: parameters that show how you found us (such as UTM tags or the ad that brought you here), used to measure our advertising.
- Technical data: anonymised usage information collected through cookies and similar technologies, described below.
3. How we use your data
- To run and administer the event: processing your booking, sending confirmations, event reminders and preparation material.
- To personalise your experience: saving your diagnostic result and recommending the experience that fits it.
- To improve our marketing: understanding which channels bring visitors, and measuring the performance of our advertising.
- To keep in touch: if you book a place or save a result, we may email you about the event and related updates. Every email lets you reply to us directly, and we will add nothing to your inbox you have not asked for.
4. Cookies and tracking
- Essential storage: small amounts of data stored in your browser that keep the site working (for example, remembering your cookie choice and your order while you complete payment). These cannot be switched off.
- The Meta Pixel: a measurement cookie that tells us when someone who clicked one of our ads goes on to book. It only loads after you press Accept All in the cookie banner, and you can change your mind at any time by clearing this site's data in your browser.
5. Payments
Payments for tickets are processed by our payment provider. Your card details are captured on the provider's own secure pages; we only ever see whether the payment succeeded and the amount paid.
6. Who we share your data with
We never sell your data. We share it only with the providers that make the day possible: our payment provider (to take your booking payment), our email service (to send your confirmations), and Meta, whose advertising tools tell us whether our ads work. Each receives only what they need.
7. How long we keep it
Booking and diagnostic records are kept while The Magic of Business is being run and for a reasonable period afterwards for record-keeping. Marketing attribution data is kept only as long as it is useful for measuring campaigns.
8. Your rights
Under the UK GDPR you can ask us to show you the data we hold about you, correct it, or delete it entirely. Email us at hello@themagicofbusiness.uk and we will act on your request promptly.
9. Changes
If this policy changes, the revised version will appear on this page with a new date above.